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"finally wait for you, Howard generation." Howard from Guangdong fans say they. In December 21st, PEAK and Tmall in 6000 stores nationwide, the Jingdong and the official shop three online pre-sale platform, synchronous Howard generation of basketball shoes (DH1), the pre-sale starts on the first day, there are more than 1000 fans to participate in the pre-sale deposit.
is different from the past, Howard in the generation of the pre-sale, the first time PEAK will raise the public, the Internet marketing new ways used in the new product sale, hope to get more recognition and support of consumers.
according to the rules in the Howard generation of boots of the sale, if the user platform to raise funds through different limits from the Jingdong, will have the opportunity to get Howard a zoom, there may be a Jingdong PEAK official flagship store vouchers (amounts ranging) and PEAK products, more chance to get the ultimate privileges to Houston watch the Rockets game, to have dinner with Howard "".
Howard personally involved in the design of ashes
since September this year, PEAK officially signed this summer, when Howard first pair of boots have been released PEAK concern, even Howard himself on his boots especially hard, not only personally involved in boots design, also hope that this pair of boots can become a turning point in his occupation career best footnote.
in this year's NBA offseason, the design scheme of the new boots Howard and PEAK team of designers to communicate, he described his idea of the first generation of boots look to the designer: "one of the ashes of the Phoenix rises in the heel, wings from later extended to the forefoot, wrap the feet."
respect for ordinary consumers, and they hope to meet in the boots desires from the design and development phase, PEAK also launched the Howard generation three scheme of online voting activities, some design let Howard I was very moved, but also let PEAK designers learn from the majority of fans in the design of the final color gradient the proposed "spark" and the nickname of the radial pattern was also the designer into which a shoe strap is printed on the calligraphy "Nirvana" two words will be reflected in the most incisive China wind.
The process of waiting for
is not long and very happy. Now, the Howard generation is on sale. From now on, in the country's 6000 PEAK stores and Tmall, Jingdong platform, Howard generation officially opened pre-sale.
three sneakers can be worn in five positionsAccording to
, PEAK's design team said, in preparation for the design, the designer will zoom Howard as a versatile basketball shoes, not only meets the Howard occupation competition needs, achieve lightweight, protection, stable performance, and other position players wearing the same favorably.
is particularly worth mentioning, PEAK launched the Howard generation, a total of three styles, both suitable for the players to wear in the middle
in order to celebrate the global release of new air cushion shoes Air VaporMax, Nike made a new project called "experiments in style".
in brief, Nike has found 5 new designers, and asked them to design the silhouette of the fashion and choose the materials with the inspiration of Air VaporMax shoes.
Nike
found Machine-A designer founder Stavros Karelis, the canadian designer Azar Rajabi, working in New York China designer Shizhe He, and from the British School of Saint Martin just graduated from Liam Johnson, Paula Canovas and Wanbing Huang.
Nike concept clothing (pictures from the network)
, a student from Saint Martin, Wanbing Huang, inspired by the flying line technology Flyknits, expresses a flow of motion through materials like fish bones circling around the body. Liam Johnson imitates the state of clouds and makes clothes very light. Shizhe He made a skirt with the wrapping film of the plastic wrapping paper that was usually used to protect furniture. Azar Rajabi with the Pearl rubber net made a Hoodie as raw material. Paula Canovas uses nylon and knitted materials to make a knot shape to reflect the flow of air.
"the idea of my project comes from the clothes themselves, and the clothes change with the surroundings and the air." Paula Canovas explained her creative ideas, "therefore, I combined the feeling of floating, the same, I also recorded changes will occur when the air is introduced into this dress shape, I also want to capture the shape to change."
seems that the 5 designers are also very conceptual, it is unlikely to push the market, Nike use them to make an advertisement for Air VaporMax. From the publicity view, the face of the model was all weakened, each design with different colors Air VaporMax collocation, the most eye-catching is the shoe itself.
1987, visual air cushion series Air Max was born, Air Max after 29 years of product iteration, product innovation has not broken through for a long time. Air Vapormax may be the most technically disruptive product since Nike launched Flyknit technology in 2012. It took 7 years of research and development at 201>
