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Air Jordan, is in the shoes of hegemony, it is not only a basketball game, is also a kind of culture, a spirit totem, represents the human desire for the Millennium flying dream. Along with the greatest player in NBA's history, it has become a marvel of the commercial history of basketball history, a monument that can not be crossed and difficult to reproduce.
as a fan of love, the shoes industry quality products, Air Jordan exactly how much value? 2015, a Beijing guy in order to buy marriage room, his collection of 283 pairs of Air Jordan mortgage to pawn, for 1 million. With my big Beijing prices head-on confrontation, shoes, I'm afraid only Air, Jordan can do.
Air Jordan is a rarity in China. In its birthplace, the United States is a favorite. Look at the Air Jordan when the sale of new products at the scene, it can be really luoguxuantian firecrackers, red flags fluttering huge crowds of people. The spectacle of this scene is not worse than that of our country during the spring festival.
when the store opens and the Air Jordan is on sale, a war begins in a flash, and examples of violence in order to buy it are too numerous to list. According to statistics, about 1200 people die each year for shoes cases. The famous sports magazine "Sports Illustrated" introduced a cover story in 1990. The topic is "shoes or life".
1989, middle school student Michael - Thomas was 17 year old James - David - Martin killed, the reason is that Martin want to rob Thomas in the hands of a pair of Air Jordan. Also in 1989, Johnny Bates, 16, was shot dead because he refused to hand over his Air Jordan.
why are there so many people to Air Jordan and even risking a rush into danger, to fight? Because Air Jordan in the United States is a symbol of identity, and even in the United States campus there is a saying, do not wear a Ferrari Air Jordan, more attractive to the attention of girls.
opened a large conference with 500 people involved, PEAK only through WeChat this kind of channel to get it.
Beijing time on March 24th, PEAK publicly released the Howard generation low shoes "colorful Phoenix", the new release of PEAK shoes, with a new release of WeChat group live, play and fans interact directly, add a lot of highlights to launch new shoes.
this new shoes conference all processes, in a named "Howard generation of new products WeChat conference" WeChat group, the press conference live broadcast way. The day before the official release of new shoes, the WeChat group has been established, including members of the sports big coffee, basketball and shoes media, fans opinion leaders and other related people.
from WeChat group established, PEAK will soon create all kinds of suspense about the new boots, released after the process, after the new boots unveiled, designers and group members share various ideas and stories new design. In the industry, big coffee also on new products speak freely, and finally grab red packets and sneakers, also let WeChat group each member has got the opportunity of zero distance interaction.
2015, PEAK with Howard generation boots, once again laid the leading position of the domestic sports brand sales overseas. In 2016, according to Howard's personal wishes, "I am the flexible type big center, I hope to have a pair of boots for a low, this field can give full play to the advantages of flexible i." Considering Howard's demand, PEAK Howard generation shoes modeled into the colorful color elements of Phoenix, Howard ultimately create a generation of low boots.
as a basketball center for such a big Howard tailored basketball shoes, Howard generation of low money to achieve a small breakthrough. Before this, the center shoes of any sports brand has few low version, while PEAK's low version version of Howard has added more flexibility while maintaining good protection performance.
in addition, the release of the Howard generation low especially, domestic limited release 999 double, to buy the shoes, with the well-known comics artist Li Chen designed a commemorative T-shirt and sneakers comic, a precious, using laser silver production process Huo Hua's signature design manuscript card. Add additional value for the shoes art.
in the "Internet plus" under the background of PEAK products for publishing and marketing has been in new exploration. With all the chips from the previous generation of sales Howard boots, to the micro channel broadcast the new release, pick always want to be able to explore more in line with the trend of the Internet marketing. This time in the WeChat group opened a generation of Howard low shoe shoes press conference, also created the domestic sporting goods precedent.
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